The argument has been around for many decades. A firm can not make money and have strict environmental policy. It has been accepted as fact although it could not; nor was not measured or proven.
And yet the opinion was accepted as a reason not to invest in environmental policy.
The challenge to quantify the impact on EPS (earnings per share) of the top manufacturing company was accepted by the Organization for Economic Co-operation and Development (OECD). The findings were consistent across the world’s richest nations – strict environmental policy did not harm productivity. In fact, Michael Porter of the Harvard School of Business suggested that the focus on inefficiencies across the supply chain can help financial performance.